Ohr Dovid had communication issues. Too many prospects seemed to misunderstand their educational mission, and it was having an impact on recruitment. What kind of video would it take to clear up the confusion?
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Midreshet HaRova was looking to update all their old recruitment materials, including video. How would they use this opportunity to improve their messaging and communications?
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There’s a lot of competition in academia, affecting the recruitment of both top students and professors. How could Touro use their resources to attract more prospects?
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How do you persuade busy, important people to make a trip to Israel to see the facts on the ground for themselves? And how do you overcome the perception that, as a Jewish organization, you’ll be providing a biased perspective?
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With so many yeshivot making similar-sounding pitches, Eretz HaTzvi had to find a way to ensure that prospects understood what made their approach so unique.
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We kicked this year’s annual dinner off with a video in which KTA students delivered a personal, customized thank-you message for the support they received from the community. In this way, we reminded attendees why their contributions were so important and helped renew their enthusiasm for and commitment to the school.
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To help Charidy expand their role in the secular nonprofit market, we created success stories that showcased the range of their clientele and their rare expertise as crowdfunding consultants. The videos have become the “face of the company” and are a vital tool in Charidy’s client outreach.
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Yeshivat Ohr Dovid wanted to embrace video recruitment, but they had little time to devote to the project. We helped them tell one student’s story, creating a tool they could use to invite prospects on a similar journey of their own.
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When Yeshivat Ohr Dovid launched a 24-hour crowdfunding campaign, we carefully scripted a video that would allow them to reach out to their alumni with sincerity and sensitivity. The campaign easily reached its goal of over $600,000, an encouraging sign for future alumni engagement.
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Mach Hach BaAretz is a well-established institution with a good understanding of its clientele. We used our expertise to turn the director’s ideas and knowledge into an effective film, and helped Mach Hach meet its target recruitment numbers.
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In order to produce an authentic and credible picture of the relationships formed at KTA, we let the girls speak for themselves. Ultimately, KTA expanded their freshman class size by 37.5%.
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To help Politz communicate with a broad audience, we created a film about how the school empowers kids from all backgrounds to get an Orthodox Jewish education. At a recent fundraising event where the film was featured, Politz raised over half a million dollars in 24 hours, an unheard of 400% increase over the previous year’s efforts.
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Our promotional video gave a series of NBN networking events an emotional charge, inviting viewers to use high tech to make a difference in the world. The video was viewed over 22,000 times and one event attracted more than 2000 “future Olim.”
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With new competition in the area, Kohelet Yeshiva High School (KYHS) came to us looking for a way to reconnect with the community and illuminate the qualities that set KYHS apart. By mailing our video out a few days before their open house, they were able to reach close to 3,000 views and exceed their projected turnout.
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When kids are choosing a high school, a little personal attention shows them that you’re truly committed to their well-being.
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We produced a music video to raise awareness of Kol Koreh, an NPO that advocates for children with learning disabilities. With our use of light, color and camera movement, we created an emotionally powerful film. Within a month of its release we saw over 30k views.
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When a potential backer needed convincing, NCSY turned to us to make the case for the expansion of their Jerusalem Journey (TJJ) summer program. As a direct result of the film we produced, this donor pledged a quarter million dollars of seed money and shared the video of his own initiative in order to gather even more patrons and sponsors.
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We created a video presentation honoring the nineteen KYHS alumni who have gone on to serve in the Israeli Army or Israel’s National Service. With the legacy of the school so well represented, KYHS saw a measurable response in increased donations and positive community engagement.
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Yeshivat Yesodei HaTorah wanted to attract more applicants who would be a good fit with their culture and values. Armed with videos that delivered a clear message, Yesodei saw enrollment grow by over 50%.
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Capturing footage of NCSY’s GIVE USA summer travel program was a large-scale, highly involved project. With scrupulous pre-planning, we committed our resources with care and got the most out of each moment, cutting our projected production time in half while improving – not compromising – the quality of the film.
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In 2014, we partnered with our friends over at VideoSparks to create a viral video that would boost Israeli morale in the face of persistent, ongoing rocket fire. Within a week we were featured on various blogs, websites, and across Facebook, leading to over 100k views.
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As part of our work with Yesodei, we prepared these Clarity Films, a sort of “video FAQ” – short, informational videos that address common questions and concerns. Well-made, strategically embedded videos help close the deal with website visitors who are already receptive to you and who are actively trying to learn more.
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The challenge of creating fundraising films is finding an approach that keep supporters engaged and invested over time. In the three years since we’ve partnered with KTA, we’ve seen a remarkable 47% increase in annual donations.
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We produced a film for Politz Day School that not only honored their principal of 18 years, but also strengthened the bond between the school and the community. Using Rabbi Glustein’s example, we reminded viewers of their investment in Politz’s success and encouraged them to make their own significant mark on the school’s legacy.
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We interviewed current campers to better understand the crux of Camp Sports’ appeal among teenagers. Based on what we learned, our video emphasized the camp as an opportunity for independence and autonomy, a rebranding that spoke to the interests of the camp’s target demographic.
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In 2012, a diverse group of women from the city of Beit Shemesh organized a flash mob dance in order to make a statement about the importance of tolerance and inclusiveness in the public sphere. The video got over 200,000 views and was featured on all the top Israelis news stations.
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Kosloff Torah Academy came to us for vivid, visual storytelling that would connect with local families in a new way. Within two years, KTA has seen their support flourish, with a spectacular 38% increase in total donations.
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Kol Koreh is a non-profit organization that helps hundreds of children every day who struggle with dyslexia.
“Whatever obstacle we hit for whatever reason, Serio Films had an answer, they had a solution. I was in awe … it was just incredible.”
Rinat Green, Founder and Executive Director
Yeshivat Yesodei HaTorah is a gap year yeshivah located outside of Beit Shemesh.
“We needed to have the best recruiting video out there. That’s why we went to Serio Films.”
Rabbi Scott Kahn, Rosh Hayeshivah
NCSY is the premier organization dedicated to connecting and inspiring teens in the Orthodox Jewish community.
“When I start wondering if what we’re doing is worth itת I’ll watch the video that Josh from Serio Films produced for us and it reminds me just how we’re changing lives.”
Rabbi Ben Gonsher, Chief Relationship Officer
Kohelet Yeshiva is the premier Modern Orthodox Yeshiva High School in the greater Philadelphia and Southern Jersey region.
“The goal of the video should always be bringing that mission to life, and I think that is where Serio Films really excels.”
Scott Seligsohn, President
The Philadelphia Community Kollel provides Torah learning opportunities to hundreds of individuals each week in the Greater Philadelphia area.
“Serio Film’s work was terrific! The way they reviewed the organization and crystallized the message… When you first see it, you say ‘Wow! This is what people are going to see about our Kollel!’.”
Rabbi Yosel Zeffren, Assistant Rosh Kollel
KTA is one of the leading Orthodox Jewish Girls High School in the state, with more than 30 years of excellence.
“Everyone was just amazed… Serio Films created this whole new level of professionalism for our institution that we never had before.”
Rabbi Yaakov Deutscher, Executive Director
Politz Day School is a dynamic Modern Orthodox Jewish Day School located in southern New Jersey.
“Josh helped us create the best school video we have ever had. He coached us how to put our best foot forward in our presentation and the community loved the end product. We recommend him very highly!”
Alise Panitch, President
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