In 2014, many Israelis were feeling the emotional toll of persistent, ongoing rocket fire. Such attacks were a form of psychological warfare and left people disheartened and on edge.
We took in the situation and responded by putting our skills to good use — seeing an opportunity to help by doing what we do best. Given all our experience working with nonprofits, we’re used to thinking about how video can do great things for worthy causes, influencing moods and mindsets with its stories and images. We work on a regular basis with organizations that inspire us and with movements that make us proud to make a difference.
We partnered with our friends over at VideoSparks to create a viral video in an attempt to boost morale and support our communities and fellow citizens. Our objective was to craft, film and edit a video that would reach and spread cheer to a wide audience of the general public.
Within a week we were featured on various blogs, websites, and across Facebook, leading to over 100k views. We’re happy knowing we played some small part in keeping people’s spirits up through some of the hardest days.