Strategy-first films

for nonprofits that understand the value of getting it right.

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you have five minutes to make your pitch. will your video stand up to the pressure?

Whether it’s a campaign launch, a major donor meeting, or a message that needs to make an impression, these aren’t videos you just throw together.

These are goal-directed investments in your fundraising, recruitment, or branding.

They take planning, expertise, and an understanding of the industry.

That’s why I don’t just make “films"

Hi, I’m Josh Gold, founder of Serio Films.

I’ve spent my 20 years working with nonprofits employing video as a high-stakes communication tool.

I step into the complexity of your mission, identify the exact psychological levers that move your specific audience, and craft a visual strategy that performs under pressure. When the stakes are at their highest, I ensure your voice is the one that’s heard.

Trusted by 100+ mission-driven organizations

Worked with nonprofits across 6 countries since 2008

See what happens when the message lands

  • "This video moved donor after donor to an increased level of giving – and even after the campaign ended, we kept sharing it… and gifts kept coming in."

  • “No brochure we ever made – no soundbite I ever used in a speech – ever conveyed that personality. The video did. This tells our story.”

  • “Our board was literally moved to tears. They felt a level of gratification and satisfaction for their work that they haven’t felt in years.”

  • “I’ve been in education for almost 20 years, and I’ve never gotten the response to any promotional piece the way we did to this video.”

  • "I watched people see the video for the first time – and by the second verse, there wasn’t a dry eye in the room.”

  • “This video has been sent to boards and other institutions – and they’ve said, ‘We need to do something like this.’ It made a real impact.”

  • “Wherever I go throughout the Jewish world, people stop me to say they’ve watched these videos – thanking me, and telling me how inspired they felt.”

  • “Sometimes when I wonder if what we’re doing is worth it, I rewatch the video Josh from Serio Films produced – and it reminds me we’re changing lives.”

  • A video that helped double a donor’s gift – unlocking nearly $500K and doubling program capacity.

  • A breakout webseries – 25K average views per episode, with 80% watching 80%+.

  • Alumni giving unlocked – $600K raised from a previously inactive alumni base.

  • A 4-year partnership that drove growth – +52% in giving and +37.5% in enrollment.

Explore all results

Bring strategy to your next project and experience the difference

Let's talk. I'll show you what strategic video can do for your organization.

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