The problem, however, is that it’s hard for many of my contacts to imagine adding a new commitment on top of everything they already have to manage.
When we talk, it’s easy for them to understand how video can help make their lives and their jobs easier. But once the meeting is over, the daily grind slows the project to a halt.
Or, you want to get budget approval, but a full-scale video marketing campaign is so different from anything your organization has done before. There’s no provision for it; you’re going crazy trying to jump through all the hoops, cross all the t’s and dot all the i’s, and explain why the funds allocated for a basic video aren’t enough.
There will be roadblocks to initiating this process. That’s a given. You have to really want it to push through and get it off the ground. Often, it just seems easier to stick with the status quo. You have so many things on your to-do list, and you’re managing fine without video, aren’t you?
Or do you just not know what you’re missing?
Getting the ball rolling seems to be the hardest part — taking that intimidating first step toward commitment. The mental hurdle is actually a much bigger deal than the practical challenges.
Some organizations choose to be personally involved in video production, even with their staff’s hectic schedules — and through all the ups and downs of the process, they’re still left with the awareness that it was worth it. Others prefer to rely on a full-service firm that will take care of everything from start to finish. If you’re worried about the demands of the project, it might help to remember that this latter option is open to you.
It’s worth considering that there’s an easier way. The benefits of video are certainly well-documented, and a comprehensive marketing strategy will give you direction, focus, and effective follow-through.
You may have talked about it before. You might be interested, or even excited by the idea.
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