High-stakes video solutions: for moments that matter

Strategy-first films for nonprofits that understand the value of getting it right.

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you have five minutes to make your pitch. will your video stand up to the pressure?

Whether it’s a campaign launch, a major donor meeting, or a message that needs to make an impression, these aren’t videos you just throw together.

These are goal-directed investments in your fundraising, recruitment, or branding.

They take planning, expertise, and an understanding of the industry.

That’s why I don’t just make “films"

Hi, I’m Josh Gold, founder of Serio Films.

I’ve spent my 20 years working with nonprofits employing video as a high-stakes communication tool.

I step into the complexity of your mission, identify the exact psychological levers that move your specific audience, and craft a visual strategy that performs under pressure. When the stakes are at their highest, I ensure your voice is the one that’s heard.

  • "This video moved donor after donor to an increased level of giving – and even after the campaign ended, we kept sharing it… and gifts kept coming in."

  • “No brochure we ever made – no soundbite I ever used in a speech – ever conveyed that personality. The video did. This tells our story.”

  • “Our board was literally moved to tears. They felt a level of gratification and satisfaction for their work that they haven’t felt in years.”

  • “I’ve been in education for almost 20 years, and I’ve never gotten the response to any promotional piece the way we did to this video.”

  • "I watched people see the video for the first time – and by the second verse, there wasn’t a dry eye in the room.”

  • “This video has been sent to boards and other institutions – and they’ve said, ‘We need to do something like this.’ It made a real impact.”

  • “Wherever I go throughout the Jewish world, people stop me to say they’ve watched these videos – thanking me, and telling me how inspired they felt.”

  • “Sometimes when I wonder if what we’re doing is worth it, I rewatch the video Josh from Serio Films produced – and it reminds me we’re changing lives.”

Read Case Studies

See what happens when the message lands

  • A video that helped double a donor’s gift – unlocking nearly $500K and doubling program capacity.

  • A breakout webseries – 25K average views per episode, with 80% watching 80%+.

  • Alumni giving unlocked – $600K raised from a previously inactive alumni base.

  • A 4-year partnership that drove growth – +52% in giving and +37.5% in enrollment.

What we can build together

Fundraising Videos

Make donors feel the urgency and understand the impact – so giving becomes an emotional “yes,” not a polite obligation. Built for campaigns, major gifts, and donor follow-up.

Recruiting Videos

Attract the right people by showing the experience from the inside – culture, energy, and transformation. Helps prospects self-select and commit faster.

Thought Leadership Videos

Turn your expertise into credibility people can trust. Clear, compelling videos that help your leaders shape the conversation and build confidence in your mission.

Let’s translate your impact into a video donors can’t ignore.

Want to see what this could look like for your nonprofit?

Book a strategy call

My Philosophy

Marketing know-how built in

It’s no longer enough to produce a video with breathtaking imagery and high production values. My videos meet your audience where they’re at and direct them toward a shared future you both believe in.

A holistic approach to video

I believe that video works best when it’s part of a cohesive system, designed to further the goals of your organization. So, what are your goals? How does your current video fit into that plan? Where will it be used, and why? I make sure everything we do together is mission-aligned.

A plan that will save you time, money, and stress.

Video production is such a complicated process, it’s easy to get lost in the weeds. I emphasize the importance of planning to keep you on track with your marketing goals, catch potential issues in advance, and have a backup plan ready for components that are out of our control.

Video without a plan is a shot in the dark, a high-risk gamble. Bring strategy to your next project and experience the difference!

Let's talk. I'll show you what strategic video can do for your organization.

Book a strategy call