Get More Applicants
You’re doing all the right things to get the word out. But for some reason, you’re still not hitting your application goals.
Turnout at your open houses is high. Prospects are showing enthusiasm in follow-up conversations. So, why aren’t they treating you as a top choice and sending in their applications ASAP?
It’s a tough one, but it makes sense when you think about it. With so much competition out there, prospects are constantly being pulled in different directions. It’s not enough to make a good first impression; you need to keep building on that foundation, forging a real relationship that speaks to them on a deeper level.
Recommended Videos
Identity Film
The best people to introduce your program are the ones already living it for themselves. Prospects will come away feeling like they really know you — and that’s a feeling that stands out. With the help of some supporting visuals, they’ll get an all-around authentic sense of what the experience of joining would be like.
$7,500 to $15,000 on average*
Timeline of 5 to 8 weeks**
Success Stories
The more personal you can be, the better. Show prospects the great experience you’ve provided for someone just like them — choosing from a ready-made collection of personal testimonials, each one addressing a different common challenge or background among your participants.
$5,500 to $8,500 on average,* for 3 videos.
Timeline of 2 to 3 weeks**
*Estimates are provided to help you price out your project, but they aren’t a perfect guarantee. Every project is different; I’ll need to talk specifics with you to give you a personalized number. Price doesn’t include the cost of travel outside Israel, but I’m able to offer pretty good rates, especially to the East Coast, USA.
**Estimated timeline is a calculation from the start of the project. If I’m fully booked, there may be a delay before can start working together. I run a small team, so it’s best to get in touch a few months before you need your videos. Once I have a contract and down payment, I’ll hold your spot.
“I have been in education now for almost 20 years and I have never gotten the kind of response to any kind of promotional piece that I’ve ever made the way that we did to that video. The way that Serio Films was able to weave together something that packed such a powerful punch was really impressive. I saw it and said ‘Yes, this is what we were looking for.’”
Gil Perl, Head of School, Kohelet
Ready to meet?
To keep our first meeting focused and productive, tell me a little more about your project.
FAQs
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The prices listed on the website are broadly accurate in most cases. When increased costs do come up, they're primarily a matter of complexity. If your video calls for elaborate planning or logistics, extra production days or editing, that will bump the numbers up. Beyond that, there are add-ons, like advanced motion graphics or custom soundtracks, that can raise the cost.
Before any work starts, I'll provide you with a final price quote and get your approval. If you have any late requests or want to make changes after that point, I'll let you know what kind of extra costs would be involved and once again get the go-ahead before moving forward.
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It really depends on the specifics, but the answer to this is almost always yes. When I’m able to plan all videos at the same time, I’m able to combine some efforts to keep costs lower, and of course pass those savings on to you.
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I’m primarily based in Israel, but do about half my work in the USA. Believe it or not, I’m able to offer competitive pricing, even with the cost of travel.
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It’s always best to reach out as early as possible to make sure that I won’t be booked for another project right when you need me most.
As for the actual project length, that depends on your exact requirements: How many videos are we talking about? How elaborate will they be? Will you need a couple of weeks to share a draft with your board/team and get their feedback?
Taking all the various factors into account, I can tell you that for the average project, it makes sense to get in touch at least 3 months before you need the final draft ready to go. Item description
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I normally provide finished videos formatted for social media (YouTube, Facebook, Instagram, etc). If you have any specific requirements, please let me know.
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Maybe! Send it over and I’ll see if it makes sense to include it. Just know that it’s best to get these files to me as early in the process as possible so I can plan around them. I recommend WeTransfer.com for sending small files and Dropbox.com for larger ones.Item description
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That’s mostly up to you. At minimum, I’ll need to conduct an initial discussion or have you fill out a questionnaire to make sure I understand your needs. I’ll also need some practical help to make sure filming goes smoothly. Finally, at key stages, I’ll make sure to check in and get your okay before I proceed. Beyond that, you can have as much or as little input as you’re comfortable with.
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I'm here to take the technical and creative work off your hands. When it comes to logistics, however, especially when to film and where, the ball is often in your court.
If there are materials I need to make the video (branding guide, logo, any copy you’d like to include, URLs, etc.), I’ll be relying on you to share them upfront to avoid delays or confusion. Same goes for instances when I request more information or approval to move forward.
In my experience, it’s easier to pull this off when you appoint one contact person instead of having a group or board directly involved. Item description
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After I deliver a first draft, you can send over any feedback you have. I’ll update the draft and send it back to you, giving you one more chance to respond. After that, if you have any further changes to request, you’ll be billed at an hourly rate for the additional work. 98% of projects are completed within two rounds, so I wouldn’t worry too much about additional costs.
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First off, let me reassure you that this is highly unlikely. I make sure to get your approval at each stage, so I’m typically able to resolve any issues long before the video is complete. I’ve produced thousands of videos and have only gotten this kind of response a handful of times; in those cases, I was responsive to the feedback and committed to fixing the problem and leaving those clients satisfied.
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I handle rush projects all the time. Please get in touch and I’ll see what I can do.