Website Optimization
Your website has a job to do. Make sure it’s up to the task.
When a visitor comes to your website, that means you’ve done something right — you’ve gotten their attention and convinced them to learn more. Now, your job is to craft a website experience that will turn this initial interest into a donation or successful recruitment.
Does your website maximize visitor follow-through, or do too many prospects lose interest and close the tab?
How I can help
Quick Review
We’ll hold a phone consultation about how to bring more intention to your site, including broad recommendations for how the the current layout, copy, and/or messaging can be strengthened and tailored to achieve your goals. I’ll follow up with a short summary of general points for your review.
From $499
Timeline of 1 to 4 days
Full Makeover
I’ll produce a page-by-page plan (including underlying strategy and explanations) and all copy for a fully-upgraded website. If you’re interested, I’ll recommend a developer or collaborate with yours to bring this vision to completion. (Cost of development not included.)
From $3,000
Timeline of 1 to 3 weeks
“We hadn’t been using our website as a serious tool for recruitment; Serio convinced me that we should be. And the redesign was prescient because when the pandemic hit, we needed our website more than ever.”
David Katz, Dean, MMY
Ready to build a website that delivers results?
To keep our first meeting focused and productive, tell me a little more about your project.
FAQs
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Absolutely! Please get in touch so I can get a better sense of your exact needs.
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Web developers are here to make your website look good and run smoothly. That’s an important skill set, but it won’t give you a site designed around your marketing goals.
Marrying the developer's technical know-how with my marketing insight delivers the best of both worlds: a well-designed website that’s built specifically to progress your relationship with site visitors. -
Video production and web optimization aren’t as far apart as you might think. As a video marketing professional, knowing where a video will be utilized affects the kind of story I recommend, the length, the visuals, and other elements. In other words, I need to understand the environment around a video in order to build it properly.
And since so many of my videos end up on websites... Well, I'm sure you see where this is going.
Over the years, I've naturally developed my skills in this area parallel to developing my skills in video production. The truth is, it's all marketing. I apply the same principles to making websites that I do to making videos, just in another form. Since I know that many of my clients can benefit from it, I offer this service as an extension of my video production services. -
End products don’t give you a clear sense of my process and what I’m able to bring to the table. If you’re interested in learning more about what I do, get in touch and I’ll be happy to share some examples of the projects I’ve worked on.