Donor Retention

There are a lot of great causes out there. What can you do to stay your donors’ number one?

Too many organization make the mistake of letting support trickle away because they think it’s in the bag, or letting goodwill fade so that they need to rebuild it every time they make a fundraising appeal.

Focusing on your existing donors is actually some of the most reliable and cost-effective fundraising you can do. Remember, these people are ready in your corner. What kind of payoff could you see with just a little more effort?

Recommended videos

 

Video Updates

Keep donors in the loop, announcing new projects or letting them know about recent activities. The goal isn’t to ask for any favors, but to remind them that you’re an exciting, dynamic movement – something they can be proud to be a part of and talk about with their friends.

$3,500 to $10,500 on average*

Timeline of 3 to 5 weeks**

Event Highlights

Video recaps are a great way to solidify the experience of donor events and include those who couldn’t make it. Instead of being one and done, this follow-up binds everyone together with shared memories and takeaways to hold onto until next time.

$4,500 to $6,500 on average*

Timeline of 2 to 3 weeks**

 

Thank-you Videos

No one likes being taken for granted. More than just words on a page, a heartfelt “thank-you” video will let your donors know just how much you appreciate them. Don’t assume they know how you feel; saying it out loud will help keep the relationship healthy and strong.

$3,500 to $8,500 on average*

Timeline of 2 to 3 weeks**

 

Fundraising Videos

Donor relationships are all about balance. If you build up goodwill, your supporters will give generously – as long as you don’t try to take advantage and cash in too often. Pick your moments once or twice a year, preferably in pursuit of a clear goal with results they can see.

$5,500 to $9,500 on average*

Timeline of 3 to 5 weeks**

 

Holiday Greetings

Don’t just send out cliché greetings on Rosh HaShanna or Thanksgiving – add some personality! Your donors will look forward to hearing from you.

From $3,500*

Timeline of 2 to 3 weeks**

Invitations

A fun or stylish video gives your invitations that extra bit of oomph, reminding donors why it’s always worth saving the date for your events.

From $3,500*

Timeline of 2 to 3 weeks**

Nostalgia Appeals

If you need an excuse to touch base, check your organization’s history for an important date or a chance to look back at the year in review.

From $4,500*

Timeline of 3 to 4 weeks**

 

*Estimates are provided to help you price out your project, but they aren’t a perfect guarantee. Every project is different; I’ll need to talk specifics with you to give you a personalized number. Price doesn’t include the cost of travel outside Israel, but I’m able to offer pretty good rates, especially to the East Coast, USA.

**Estimated timeline is a calculation from the start of the project. If I’m fully booked, there may be a delay before can start working together. I run a small team, so it’s best to get in touch a few months before you need your videos. Once I have a contract and down payment, I’ll hold your spot.

“Serio Films helped us double an investors gift. We’re now looking at close to a half million dollar investment from the donor! The foundation doubled their investment and we doubled the number of kids we were able to bring to Israel. It was because of the power of this video.”

Rabbi Ben Gonsher, Chief Relationship Officer, NCSY

Ready to meet?

To keep our first meeting focused and productive, tell me a little more about your project.

FAQs

  • The prices listed on the website are broadly accurate in most cases. When increased costs do come up, they're primarily a matter of complexity. If your video calls for elaborate planning or logistics, extra production days or editing, that will bump the numbers up. Beyond that, there are add-ons, like advanced motion graphics or custom soundtracks, that can raise the cost.

    Before any work starts, I'll provide you with a final price quote and get your approval. If you have any late requests or want to make changes after that point, I'll let you know what kind of extra costs would be involved and once again get the go-ahead before moving forward.

  • It really depends on the specifics, but the answer to this is almost always yes. When I’m able to plan all videos at the same time, I’m able to combine some efforts to keep costs lower, and of course pass those savings on to you.

  • I’m primarily based in Israel, but do about half my work in the USA. Believe it or not, I’m able to offer competitive pricing, even with the cost of travel.

  • It’s always best to reach out as early as possible to make sure that I won’t be booked for another project right when you need me most.

    As for the actual project length, that depends on your exact requirements: How many videos are we talking about? How elaborate will they be? Will you need a couple of weeks to share a draft with your board/team and get their feedback?

    Taking all the various factors into account, I can tell you that for the average project, it makes sense to get in touch at least 3 months before you need the final draft ready to go.

  • I normally provide finished videos formatted for social media (YouTube, Facebook, Instagram, etc). If you have any specific requirements, please let me know.

  • Maybe! Send it over and I’ll see if it makes sense to include it. Just know that it’s best to get these files to me as early in the process as possible so I can plan around them. I recommend WeTransfer.com for sending small files and Dropbox.com for larger ones.

  • That’s mostly up to you. At minimum, I’ll need to conduct an initial discussion or have you fill out a questionnaire to make sure I understand your needs. I’ll also need some practical help to make sure filming goes smoothly. Finally, at key stages, I’ll make sure to check in and get your okay before I proceed. Beyond that, you can have as much or as little input as you’re comfortable with.

  • I'm here to take the technical and creative work off your hands. When it comes to logistics, however, especially when to film and where, the ball is often in your court.

    If there are materials I need to make the video (branding guide, logo, any copy you’d like to include, URLs, etc.), I’ll be relying on you to share them upfront to avoid delays or confusion. Same goes for instances when I request more information or approval to move forward.

    In my experience, it’s easier to pull this off when you appoint one contact person instead of having a group or board directly involved.

  • After I deliver a first draft, you can send over any feedback you have. I’ll update the draft and send it back to you, giving you one more chance to respond. After that, if you have any further changes to request, you’ll be billed at an hourly rate for the additional work. 98% of projects are completed within two rounds, so I wouldn’t worry too much about additional costs.

  • First off, let me reassure you that this is highly unlikely. I make sure to get your approval at each stage, so I’m typically able to resolve any issues long before the video is complete. I’ve produced thousands of videos and have only gotten this kind of response a handful of times; in those cases, I was responsive to the feedback and committed to fixing the problem and leaving those clients satisfied.

  • I handle rush projects all the time. Please get in touch and I’ll see what I can do.

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