Email Marketing + Automation
Healthy relationships are built on communication.
Take the time to talk to prospects and build trust with them. When the moment comes to make your pitch, it will be better received if it’s not coming from a stranger.
Email marketing campaigns are a simple way make prospects more familiar and comfortable with your organization — and also to become a source they rely on. Provide them with content that’s relevant and valuable, and they’ll be glad to see your name in their inboxes.
Email Marketing Services
Automated Series
Create a campaign for a specific purpose:
Onboarding new subscribers
Building a rapport in the lead-up to application season
Etc.
Once we have this series automated and ready to go, it will basically run itself whenever the relevant situation arises.
From $3,000
Timeline of 3 to 4 weeks
Ongoing Emails
Handle the upkeep of your long-term relationships by maintaining a newsletter or some other form of regular contact. Having an involved audience means that you’re staying relevant and are successfully keeping the spark alive.
I’ll produce a steady stream of fresh, interesting material for your approval. I’ll also handle formatting and schedule the emails, so all you’ll have to do is give the go-ahead.
From $1,500 / month
With a 6 month commitment.
Advanced Tactics
Need guidance as you build your email marketing from the ground up? I’ll help you:
Determine which marketing needs are best met with this format
Set measurable goals
Plan out the creative details of the campaign
Take advantage of some more sophisticated tools (e.g. audience segmentation)
From $4,500
Timeline of 2 to 4 weeks
Want my involvement but don’t have the budget for something bigger?
If you already have an email campaign in place, I’ll look it over and suggest how you can tweak the the visual design, technical implementation, and messaging to better achieve your specific goals. This will include one phone consultation and a short summary of general points.
From $499
Timeline of 1 to 2 weeks
“We have a giant list of subscribers, and I realized that the emails we were sending out had no strategy or end goal. Serio took the time to learn about our plugin and help us develop a strategy for connecting with our subscribers – and I really like the onboarding series that we ended up with!”
Cincy Kaplan, CMO, FrontEndForm
Ready to level up your email marketing?
To keep our first meeting focused and productive, tell me a little more about your project.
FAQs
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I’ve worked with a large number of platforms. Most work in a similar enough fashion that I haven’t had an issue jumping between them.
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I endorse MailerLite, hands down. They offer powerful automations with a simple interface at a very reasonable price; their free version alone allows up to 1,000 subscribers. On the other hand, if you’re interested in having access to every single possible feature, check out Active Campaign.