Increase Enrollment
If you’ve already brought in lots of interest and applications, this is the place for you.
It sounds like you’ve been pretty successful, but can you do better? When it comes to applicants making their final decisions, you may have room to grow. If you want to maximize your ROI by increasing your close rate with prospects, these are the videos for you.
(By the way, if you haven’t followed my suggestions on the “Get More Applications” page, I suggest you start there.)
Recommended Videos
Show Them Around
Even after all the research that happens, there are still a lot of unknowns about joining an unfamiliar program. It’s a whole new world, and that can be intimidating. When you show prospects around and welcome them inside, you help them start to feel comfortable and at home, and maybe even to imagine themselves as participants.
$4,000 to $6,000 on average,*
Timeline of 2 to 4 weeks**
Address Their Questions
If a prospect has gotten this far into your process, they already know why choosing you would be a good idea. What they need to know now is why it’s the best idea. Bring the finer details to life in a fun and memorable way to clear up any lingering doubts, reinforce what sets you apart, and tip the scales in the right direction.
$6,000 to $9,000 on average,* for 4 videos.
Timeline of 3 to 6 weeks**
Be Outgoing
To build a relationship, you need to put yourself out there. Have your staff briefly introduce themselves so prospects can connect with them as real people, not just names and credentials. Prospects are a lot more likely to remember, care about, and be impressed by people than words on a page.
$5,500 to $8,000 on average*
Timeline of 2 to 4 weeks**
*Estimates are provided to help you price out your project, but they aren’t a perfect guarantee. Every project is different; I’ll need to talk specifics with you to give you a personalized number. Price doesn’t include the cost of travel outside Israel, but I’m able to offer pretty good rates, especially to the East Coast, USA.
**Estimated timeline is a calculation from the start of the project. If I’m fully booked, there may be a delay before can start working together. I run a small team, so it’s best to get in touch a few months before you need your videos. Once I have a contract and down payment, I’ll hold your spot.
“We were very close to making the mistake that lots of nonprofits make which is, ‘all video is the same, just go after who can do it for the cheapest’. What Serio Films helped us do is really craft a message, craft a story. And that was a whole different way of looking at things which was really inline with who we are as an organization.”
Rabbi Ben Gonsher, Chief Relationship Officer, NCSY
Ready to meet?
To keep our first meeting focused and productive, tell me a little more about your project.
FAQs
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The prices listed on the website are broadly accurate in most cases. When increased costs do come up, they're primarily a matter of complexity. If your video calls for elaborate planning or logistics, extra production days or editing, that will bump the numbers up. Beyond that, there are add-ons, like advanced motion graphics or custom soundtracks, that can raise the cost.
Before any work starts, I'll provide you with a final price quote and get your approval. If you have any late requests or want to make changes after that point, I'll let you know what kind of extra costs would be involved and once again get the go-ahead before moving forward.
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It really depends on the specifics, but the answer to this is almost always yes. When I’m able to plan all videos at the same time, I’m able to combine some efforts to keep costs lower, and of course pass those savings on to you.
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I’m primarily based in Israel, but do about half my work in the USA. Believe it or not, I’m able to offer competitive pricing, even with the cost of travel.
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It’s always best to reach out as early as possible to make sure that I won’t be booked for another project right when you need me most.
As for the actual project length, that depends on your exact requirements: How many videos are we talking about? How elaborate will they be? Will you need a couple of weeks to share a draft with your board/team and get their feedback?
Taking all the various factors into account, I can tell you that for the average project, it makes sense to get in touch at least 3 months before you need the final draft ready to go.
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I normally provide finished videos formatted for social media (YouTube, Facebook, Instagram, etc). If you have any specific requirements, please let me know.
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Maybe! Send it over and I’ll see if it makes sense to include it. Just know that it’s best to get these files to me as early in the process as possible so I can plan around them. I recommend WeTransfer.com for sending small files and Dropbox.com for larger ones.
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That’s mostly up to you. At minimum, I’ll need to conduct an initial discussion or have you fill out a questionnaire to make sure I understand your needs. I’ll also need some practical help to make sure filming goes smoothly. Finally, at key stages, I’ll make sure to check in and get your okay before I proceed. Beyond that, you can have as much or as little input as you’re comfortable with.
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I'm here to take the technical and creative work off your hands. When it comes to logistics, however, especially when to film and where, the ball is often in your court.
If there are materials I need to make the video (branding guide, logo, any copy you’d like to include, URLs, etc.), I’ll be relying on you to share them upfront to avoid delays or confusion. Same goes for instances when I request more information or approval to move forward.
In my experience, it’s easier to pull this off when you appoint one contact person instead of having a group or board directly involved.
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After I deliver a first draft, you can send over any feedback you have. I’ll update the draft and send it back to you, giving you one more chance to respond. After that, if you have any further changes to request, you’ll be billed at an hourly rate for the additional work. 98% of projects are completed within two rounds, so I wouldn’t worry too much about additional costs.
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First off, let me reassure you that this is highly unlikely. I make sure to get your approval at each stage, so I’m typically able to resolve any issues long before the video is complete. I’ve produced thousands of videos and have only gotten this kind of response a handful of times; in those cases, I was responsive to the feedback and committed to fixing the problem and leaving those clients satisfied.
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I handle rush projects all the time. Please get in touch and I’ll see what I can do.