Attract More Participants
You have such a great program. Now, if only people knew about it…
You’ve developed a fantastic program that meets a real need. When people in your target audience hear about it, they say, “That’s exactly what we’ve been looking for!” The problem is, you don’t have a lot of visibility.
How do you get your name out there? Word of mouth recommendations can help, but they’re kind of slow and don’t always show off your program the way you’d like.
Luckily, those are problems video can solve — you control what’s in it, and it has a wide reach.
Recommended Videos
Funny Works
One of my go-to moves is to put your message in the form of a really good joke. The more people you get laughing and sharing the video, the more likely you are to reach the ones who would benefit from joining you. It’s also a really inviting way to welcome new participants to learn more.
$7,000 to $25,000 on average*
Timeline of 4 to 8 weeks**
Tug Those Heartstrings
Short, staged dramatic clips are another attention-getter. They make your message feel alive and relatable and elicit some strong emotions. The right narrative also lets everyone know exactly what you do and why it matters, which is just what potential participants need to hear.
$7,000 to $25,000 on average*
Timeline of 4 to 8 weeks**
Rule of Cool
Any concept that gets people talking and passing the video on will be good for raising your profile. Aim to impress, whether it’s with awesome visuals, wild exploits, or some other gimmick. Just make sure the core message doesn’t get lost in the middle of all that coolness.
$7,000 to $25,000 on average*
Timeline of 4 to 8 weeks**
“Watching the video was an emotional experience for us. In the day to day, you can lose sight of what it’s all for. The video reminded us how proud we are to be a part of Politz. It just made everyone feel so good.”
Alisha Abboudi, Director of Philanthropy, Politz Day School
Ready to meet?
To keep our first meeting focused and productive, tell me a little more about your project.
FAQs
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The prices listed on the website are broadly accurate in most cases. When increased costs do come up, they're primarily a matter of complexity. If your video calls for elaborate planning or logistics, extra production days or editing, that will bump the numbers up. Beyond that, there are add-ons, like advanced motion graphics or custom soundtracks, that can raise the cost.
Before any work starts, I'll provide you with a final price quote and get your approval. If you have any late requests or want to make changes after that point, I'll let you know what kind of extra costs would be involved and once again get the go-ahead before moving forward.
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It really depends on the specifics, but the answer to this is almost always yes. When I’m able to plan all videos at the same time, I’m able to combine some efforts to keep costs lower, and of course pass those savings on to you.
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I’m primarily based in Israel, but do about half my work in the USA. Believe it or not, I’m able to offer competitive pricing, even with the cost of travel.
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It’s always best to reach out as early as possible to make sure that I won’t be booked for another project right when you need me most.
As for the actual project length, that depends on your exact requirements: How many videos are we talking about? How elaborate will they be? Will you need a couple of weeks to share a draft with your board/team and get their feedback?
Taking all the various factors into account, I can tell you that for the average project, it makes sense to get in touch at least 3 months before you need the final draft ready to go.
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I normally provide finished videos formatted for social media (YouTube, Facebook, Instagram, etc). If you have any specific requirements, please let me know.
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Maybe! Send it over and I’ll see if it makes sense to include it. Just know that it’s best to get these files to me as early in the process as possible so I can plan around them. I recommend WeTransfer.com for sending small files and Dropbox.com for larger ones.
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That’s mostly up to you. At minimum, I’ll need to conduct an initial discussion or have you fill out a questionnaire to make sure I understand your needs. I’ll also need some practical help to make sure filming goes smoothly. Finally, at key stages, I’ll make sure to check in and get your okay before I proceed. Beyond that, you can have as much or as little input as you’re comfortable with.
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I'm here to take the technical and creative work off your hands. When it comes to logistics, however, especially when to film and where, the ball is often in your court.
If there are materials I need to make the video (branding guide, logo, any copy you’d like to include, URLs, etc.), I’ll be relying on you to share them upfront to avoid delays or confusion. Same goes for instances when I request more information or approval to move forward.
In my experience, it’s easier to pull this off when you appoint one contact person instead of having a group or board directly involved.
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After I deliver a first draft, you can send over any feedback you have. I’ll update the draft and send it back to you, giving you one more chance to respond. After that, if you have any further changes to request, you’ll be billed at an hourly rate for the additional work. 98% of projects are completed within two rounds, so I wouldn’t worry too much about additional costs.
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First off, let me reassure you that this is highly unlikely. I make sure to get your approval at each stage, so I’m typically able to resolve any issues long before the video is complete. I’ve produced thousands of videos and have only gotten this kind of response a handful of times; in those cases, I was responsive to the feedback and committed to fixing the problem and leaving those clients satisfied.
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I handle rush projects all the time. Please get in touch and I’ll see what I can do.